Overview
- Are you an established data scientist with a proven track record of building machine learning models with real world impact?
- Would you jump at the opportunity to lead the effort in developing predictive models for a rapidly scaling startup?
- Avocado is constantly striving to develop a deep, near real time understanding of how offline signals and events affect online marketing campaigns, and ultimately real business outcomes.
- We are looking to add a key member to our team to drive accelerated progress in this area, is that teammate you?
As an Advocado Data Scientist, you will work collaboratively with the Chief Technology Officer and the product engineering and analytics teams, leading the effort to develop data science and machine learning approaches to further our understanding of how offline signals (e.g. linear TV, on-air content, and weather) impact digital campaigns (e.g. Google Ads, Facebook Ads, The Trade Desk) and digital outcomes (e.g. web site visits, conversions, sales).
Advocado’s powerful proprietary data set puts us in a unique position in the market to provide accurate, real time attribution and insights. Our data is derived from sources such as our expansive TV monitoring network covering all 210 DMAs for broadcast and cable/satellite TV, our advanced and highly granular tracking code installed on customer websites, and dozens of partner integrations for activation and data enrichment (e.g. Google Ads, Google Analytics, Facebook, etc.).
Goals
Advocado has an emerging data science capability that we seek to further develop and commercialize in 2021. As an Advocado Data Scientist, you will help the product engineering team refine its data science and machine learning efforts into commercially viable products which further enhance the Advocado platform capabilities. Areas of focus will include:
- Identifying and developing model features within categories such as user attributes (demographics, web tracking), external factors like weather or in program content, and ad exposures across multiple TV and digital channels. In general, a focus on high quality data as the foundation for predictive capabilities.
- Model selection and evaluation, ensuring that appropriate approaches are taken and that the model is effective even with unseen and new customer data.
- Model commercialization and scale, ensuring that effective modeling techniques can be delivered at scale to all Advocado customers.
Required Experience
We require experience in these areas or, at a minimum, in a functionally equivalent area:
- Advanced degree (MS or PhD) in Statistics, Econometrics, Computer Science, Physics, or a similar quantitative field
- 2+ years of relevant experience with a proven track record of leveraging big data and ML to drive product innovation
- Programming: Python, R
- Big Data Ecosystem: AWS, S3, Redshift
- DB: Mongo, SQL
- Systems: Mac/Linux/Unix + Git
- Machine Learning: XGBoost, Facebook Prophet, Fast AI, Open AI, SageMaker, DeepAR
- Business Intelligence: Tableau
- Experience with time series data
- Experience with data visualizations
- Experience with website tracking data (i.e. Google Analytics)
- Experience with digital marketing (i.e. Google Ads, Facebook Ads)
- General understanding of how Linear TV works
- General understanding of Weather events and data
About Advocado
Advocado is a cross-media data management platform that connects offline and online audience insights to influence the customer journey. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to instantly generate, integrate, analyze, and activate their data to drive better performance.
Headquartered in St. Louis, Missouri, Advocado has built a platform that helps fill visibility gaps with unique data that advertisers, media companies, and agencies use to help them target and adjust their spending on the fly for multi-screen campaigns more effectively and bridge the gap between offline audiences and digital behavior.
Why you want to work here:
- We’re a Midwestern company with a West Coast mentality.
- We will value you, your opinion and the strengths you bring to the team.
- We will help our customers solve a problem that they’ve been struggling with since the dawn of advertising.
- You will have the opportunity to truly contribute and help impact a company in the early stages.
- You will learn new skills and grow personally and professionally.
- We like to unwind after a crazy day at the dartboard, the ping pong table, or on our building’s rooftop overlooking the ballpark
Core Values (Every decision we make involves our Core Values):
- Be committed to yourself and the team
- Bring a growth mindset to the work you do
- Learn, grow and evolve Together
- Treat others with rust & respect
- Empower & inspire others to be their best selves
Benefits:
- 100% employee insurance paid medical, dental, vision (50% family, children, spouse)
- Unlimited PTO
- Stock options
- Holidays
- Free parking
- Casual Dress