Sigla partnered with Advocado as technical co-founders to design, build, and scale a data and AI platform that transformed raw TV ad detections into actionable marketing intelligence — ultimately leading to profitability and acquisition.
Industry: TV & Cross-Channel Advertising Intelligence
Founded: 2016
History: Rebranded in 2023 as VEIL Technologies and acquired 2025 by Kinetiq.tv
Sigla partnered with Advocado as technical co-founders to build a differentiated advertising intelligence platform that connected television advertising to measurable business outcomes. By transforming real-time broadcast data into actionable insight and automated decision-making, the platform enabled brands to improve media efficiency and accountability at scale. Under Sigla’s leadership, Advocado rebranded to VEIL, achieved profitability, and was successfully acquired by Kinetiq.
Advocado set out to unlock the performance potential of television advertising by connecting real-time ad airings to measurable business outcomes.
The opportunity was to transform raw broadcast detections into predictive, actionable intelligence — enabling brands to understand ROI, optimize media strategy, and make TV a performance channel.
1: Massive signal volume, limited insight: Advocado captured real-time TV ad detections across North America, but the data lacked the context and intelligence needed to connect ad airings to downstream business results.
2: Attribution between TV and digital performance: Brands struggled to quantify how linear TV ads influenced online behavior, sales lift, and conversion — limiting confidence in media investment decisions.
3: Scaling intelligence across partners and data sources: The platform required sophisticated data mapping, normalization, and automation to reconcile disparate broadcaster, media buy, and partner datasets at scale.
Sigla partnered with Advocado from inception as technical co-founders, owning product vision, platform architecture, and execution through the company’s evolution into VEIL.
Sigla translated a complex market opportunity into a scalable, differentiated product setting the technical and product foundation from day one.
Sigla designed and built the core data and AI systems, enabling real-time signal ingestion, predictive modeling, and automated activation across television and digital channels.
Sigla built and led the software and data engineering teams, establishing technical standards, delivery discipline, and operational practices as the platform scaled.
Sigla built an applied AI and data platform that transformed real-time TV ad detections into verification, attribution, competitive intelligence, and automated media activation.
The platform enables brands and media teams to measure, understand, and act on television advertising performance in real time.
Real-time, audit-quality detection of when and where ads ran across national and local TV
How Sigla built it
Why it mattered
Real-time visibility into competitor TV advertising activity and its downstream impact.
How Sigla built it
Why it mattered
Directly linked TV ad airings to real-time consumer behavior on a brand’s website during the “micro-moment” following an ad.
How Sigla built it
Why it mattered
Automated activation of digital media spend triggered by TV ad airings — turning broadcast signals into real-time bidding intelligence.
How Sigla built it
Why it mattered
Sigla designed an end-to-end AI system that transforms raw TV ad airings into predictive insight and automated action. By combining real-time detection, machine learning, and intelligent automation, the platform connects broadcast media to measurable business outcomes — at scale.
Through its partnership with Advocado, Sigla helped redefine how television advertising data is captured, interpreted, and operationalized. The platform connected broadcast media to real-time intelligence and decision-making, enabling brands to move from retrospective reporting to in-flight optimization. This shift brought television closer to the standards of precision, accountability, and performance expected in modern digital marketing.